How benefitRFP Generated $7M+

How benefitRFP transformed their Fortune 500 sales process from slow referral-based growth to a systematic outbound engine that books meetings with enterprise decision makers.

$7M+

Pipeline Generated

5.30%

Reply Rate

15+

Total Meetings Booked

The Challenge

benefitRFP was selling executive benefits to Fortune 500 and large enterprise firms — it was a difficult process. Long sales cycles, lots of decision makers, and overall it was frustrating for Bob and his sales team to get any momentum going. They were relying totally on referrals and it was just too slow.

Our Solution

We built an outbound campaign that reached all appropriate levels of management in a Fortune 500 company and because the sales copy was directed at high-intent, internally, all the decision makers forwarded the emails to each other and we booked meetings.

Campaign Performance

Campaign 1

Volume:5,591 emails sent
Reply Rate:2.43% reply rate (69)
Quality Rate:13.04% positive reply rate (9 leads)
Meetings:3 meetings booked

Campaign 2

Volume:9,174 touchpoints
Reply Rate:5.30% reply rate (250)
Quality Rate:14% lead rate (35 leads)
Meetings:6 meetings booked

Campaign 3

Volume:Ongoing outbound campaigns
Reply Rate:Consistent high-quality responses
Quality Rate:Enterprise-level lead generation
Meetings:Multiple Fortune 500 meetings booked

The Results

Over $7M in pipeline generated
Meetings booked with Total Energies, Obama Foundation, Global Partners LP (Fortune 500) & more

"No worries, the appointment set up you did was perfect."

— Bob Nienaber, referring to lead quality

Additional Testimonials

"The greatest thing that I've gotten out of this experience has just been my time, having more time to focus on other outbound channels, other aspects of our business."

— Bob Nienaber, CEO & Founder

On the quality of lead flow and time savings